Certainly all of us, indiferent of the sector, that each work must be thought not only once, but several times in the last months, how world will be after a COVID-19 pandemic, and even more, how will be the fashion word after all this? That's what we want to talk to you about today, reflect on and put thoughts and plans together, just as we did.

Hi guys, how are you?

I hope you are well when reading this post. This space on the blog has always been intended to talk to you our customers and friends about the latest trends at first hand, or that has always contributed a lot to all our customers, a source of research with everything that was necessary to plan and develop as collections, the focus not will be change, but it can't be insensitive to the moment in which the world has passed and which affects all individuals without discrimination.

We also want to open a space where we can exchange some an idea and reflect on what we have seen here in Europe and which may become fashionable in the future, it will certainly not be the same, if you want to send us an email (here), one direct via instagram (here) or in any of our media to exchange an idea feel free, we are here so that everyone together can win this moment, combined? Combined.

It's amazing to think that in January 2020 it started and all the projects started and collected in progress and overnight into the world literally stopped, I say we, because we're sure as we here in the studio had a thousand plans for this year, you also had , either in your personal life or with your brand/company.

The fashion sector has stopped along with the world and everyone is wondering what the next collections will look like and if they will happen, we are not sure how it will all end, but we know that just like the great world wars and world turbulences, one day it was over, and it will be no different now.

We can't close our eyes and ignore that the most sought after fashion item in the world today has been facial masks, when I say fashion item, I speak because many people have customized/printed their own face masks, which is incredible, as many companies have seen a new opportunity to continue to stand out in the market at this time, and it is widely said that perhaps this will become an indispensable item in the fashion of the future.

In Europe, there is a lot of talk about upcoming trends, as will be the next shows, digital platforms have always been the first option, we have heard that the post-pandemic world will need a fashion that brings comfort, colors that bring good memories to mind, prints that take you to a magical place, the american designer Jeremy Scott feels that future projects can play the role of “something that transports us emotionally to another place”, because today if we look back at the surrealists, the cubists , or the great pop artists, all of these are people who have seen and gone through the war, and had their creativity as an outlet in times of chaos in the world. We can happily say that we're not in the trenches of the First World War. But neither can we that this period is scary in the world.

What people ask themselves most is when everything will "go back to normal", and that with the passing of days what we have seen and noticed in Europe and more affected countries like the USA is that things will never go back to normal, at least not the way it was, and that although many companies are being affected to the point of definitively closing the increase in the number of unemployment, for others the pandemic of COVID-19 has been a time to rethink its form of consumption, from healthier food to clothing and also raw material for companies.

Consequently, with the change in routine, many people today are looking for a new way of working, the so-called home office today has been the first option for many companies to remain in the market, and the race against time today is to find a place on the internet and position yourself for your new audience. When I speak about a new audience, I don't mean the exchange of audiences, but people who were used to shopping in physical stores, and who are increasingly choosing to shop online in the comfort and safety of the home together with the family. Conquering your digital space today includes all companies like; supermarkets, clothing stores, hygiene products, raw materials, everything you can imagine you can find online right now considering this new sales contact tool, companies reinvent themselves to conquer their new online audience.

In large countries most affected by the pandemic, the number of companies that work with deliveries has tripled job vacancies, as companies that have an online platform are increasingly busy. Do you already have your space online? Have you already put your plans and projects for your next collections online with your team? In search of savings and reinventing companies in the textile industry has seen a new way to keep everything running by choosing the home office of some employees and even looking for professionals who do online service, such as stylists, print designers, pattern makers and so on. They manage to save both with physical structure and in payrolls for the final balance of each month, prioritizing their physical spaces only for the final part of their products such as cutting, sewing and printing.

We hope that you enjoyed this moment of reflection with people and that all this contributes to bring a new vision, motivate our creativity and take the same to create new and incredible things for the near future, because this “war” against viruses can end in next week or next month, and we can't wait for it to end to regain our lives, we all have to be prepared.

See you soon, take care and protect yourself.

Tom Certo Design

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